Fairytale Gowns

Jason Wu Fall 2009 Charms New York Fashion Week

All eyes were on the Jason Wu Fall 2009 runway show in New York Fashion Week. After all, this is the 26 year-old designer who created Michelle Obama's inaugural ball gown and the dress she wears on the cover of the March issue of Vogue magazine.

Juson Wu lived up to the Obama hype with a dreamy collection that was inspired by fairy tales and a book of illustrations by Arthur Rackham that Wu used to read as a child.

Implications - There is something special about Jason Wu -- the fashion world knows it, Michelle Obama knows it, and the media does.

Looking through the outfits in his madly hyped fashion show, it's clear that Jason Wu is not a flash in the pan designer. It appears as though he has a long future in the fashion industry.
Trend Themes
1. Fairy Tale-inspired Fashion - Disruptive innovation opportunity: Create a line of clothing and accessories that incorporates elements of classic fairy tales, appealing to fashion-forward consumers seeking a whimsical and fantastical aesthetic.
2. Youthful Designers Making Waves - Disruptive innovation opportunity: Support and invest in young designers like Jason Wu who are garnering attention and recognition in the fashion industry, tapping into their fresh perspectives and unique creativity.
3. Fashion Influenced by Literature - Disruptive innovation opportunity: Collaborate with artists, illustrators, and authors to create fashion collections that are inspired by iconic works of literature, appealing to book lovers and fashion enthusiasts alike.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and ethical practices into the fashion industry, meeting the growing demand for eco-friendly and socially responsible clothing and accessories.
2. Media and Entertainment - Disruptive innovation opportunity: Create multimedia platforms and collaborations that highlight the intersection of fashion, art, and literature, offering consumers immersive and engaging experiences.
3. Retail - Disruptive innovation opportunity: Develop online platforms and technologies that provide personalized shopping experiences, utilizing data analytics and artificial intelligence to recommend fairy tale-inspired fashion and related products.

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