Gently Lit Lookbooks

New York by Emma Tempest Exposes Soft Skin-Loving Styles

Lighting is one of the photographer's most important tools, and New York by Emma Tempest exploits it poignantly. The soft, faded spreads reveal maximum sunlight exposure, giving Giedre Dukauskaite a divine, ray-drenched appearance.

This fair and beautiful editorial is featured in the March 2011 issue of Playing Fashion, stirring up an anticipation of the sun's warm glow to come. The model is pictured wearing gently draped apparel, barely touching her skin and fluid with the refreshing spring breeze.

Dark, light, and colored garments all make appearances, but even navy blues and blacks cease to tone down the bright, beaming rays in New York by Emma Tempest. Ensembles by Victoria's Secret, Peter Som, Richard Chai, Mulberry and Jason Wu give these sun-kissed shots added spirit, giving fashion lovers a taste of the carefree season to come.
Trend Themes
1. Soft Skin-loving Styles - Opportunity for skincare brands to develop products that enhance and highlight soft skin.
2. Maximum Sunlight Exposure - Opportunity for photographers to experiment with natural lighting techniques to create beautifully lit visuals.
3. Refreshing Spring Breeze - Opportunity for fashion designers to create lightweight, flowing garments that capture the essence of a spring breeze.
Industry Implications
1. Skincare - Skincare brands can capitalize on the trend for soft skin-loving styles by creating products that enhance and highlight soft skin.
2. Photography - Photographers can explore the trend for maximum sunlight exposure by experimenting with natural lighting techniques to create beautifully lit visuals.
3. Fashion Design - Fashion designers can seize the opportunity of the refreshing spring breeze trend by creating lightweight, flowing garments that capture the essence of a spring breeze.

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