'Evrnu' is a Seattle-based start-up that turns old clothing into new yarn. Although many companies have started programs to recycle old clothing, the majority of these retailers do not have a use for the old garments. Regeneration has yet to be commercialized, meaning many companies are unable to put recycled clothing to good use.
Evrnu has devised a better solution for recycling old clothes. Instead of leaving the pieces intact, Evrnu breaks down each garment and turns it into new yarn. The process of turning the pieces into new textiles involves using a solvent to turn the fabric into a pulp. The pulp is then pushed through a filter in order to produce new thread. The resulting yarn has the texture of silk and is far stronger than cotton.
Evrnu's unique process provides a more eco-friendly solution for reusing old clothing.
Upcycled Cotton Fibers
This Company Turns Worn Out Clothing into New Yarn
Trend Themes
1. Upcycled Textiles - Disruptive innovation opportunity: Creating new textiles by breaking down old clothing and turning it into new yarn.
2. Regeneration of Clothing - Disruptive innovation opportunity: Commercializing the process of recycling old garments to put them to good use.
3. Eco-friendly Fashion - Disruptive innovation opportunity: Developing more sustainable solutions for reusing old clothing and reducing textile waste.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporating upcycled textiles into clothing lines to offer more sustainable and environmentally-friendly fashion options.
2. Textile Manufacturing - Disruptive innovation opportunity: Implementing the process of regenerating clothing to create new yarn and fabrics, reducing the reliance on raw materials.
3. Sustainability Consulting - Disruptive innovation opportunity: Providing expertise and guidance to companies in the fashion industry on how to adopt more eco-friendly practices and incorporate upcycled textiles into their supply chains.