Matthew M Williams, the contemporary designer who is at the helm of the popular streetwear brand 1017 ALYX 9SM, and the British retailer END. embark on a new collaboration that features colorful and grungy new wave-inspired fashion staples. The partnership debuted at 1017 ALYX 9SM's Fall/Winter 2023 presentation at Milan Fashion Week.
The capsule, which is dubbed 'Neon,' strongly draws inspiration from an "underground music culture" that is once again on the rise among creative communities. The 90s era-informed and new wave-inspired fashion collection includes eight head-turning pieces—from pink tie-dye-esque t-shirts to belt-adorned bucket hats with a slimmer fit.
The Neon capsule by 1017 ALYX 9SM and END. is set to be available to consumers online on January 20th, 2023.
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Trend Themes
1. New Wave-inspired Fashion - The resurgence of new wave-inspired fashion presents opportunities for brands to create unique collections that appeal to consumers looking for bold and grungy styles.
2. Underground Music Culture - The renewed interest in underground music culture offers opportunities for brands to align with this subculture by creating relevant fashion collections that resonate with those looking to express their identity through fashion.
3. Collaborations and Capsule Collections - The popularity of collaborations and capsule collections allows brands to leverage the strengths of multiple partners to create innovative and exclusive collections that capture consumer attention.
Industry Implications
1. Fashion/apparel Industry - The fashion/apparel industry can leverage the trend towards new wave-inspired fashion to create collections that appeal to a younger consumer base and stand out in a crowded market.
2. Music Industry - The renewed interest in underground music culture presents opportunities for the music industry to partner with brands to create integrated marketing campaigns that promote new wave-inspired fashion collections while also showcasing emerging musicians from this subculture.
3. Retail Industry - The popularity of collaborations and capsule collections offers opportunities for the retail industry to differentiate themselves from competitors by offering unique and exclusive collections that create excitement and attract consumers.