Cocofloss celebrates a new visual identity that embraces the colorful philosophy of the company in its entirety. Everyone can agree that flossing is a tedious task that sometimes is forgotten. Cocofloss attempts to promote the importance of its product with "a fun and vibrant language" and to do so, it taps into graphic design firm Anagrama Studio.
The abundance in color is absolutely intentional. It "diverts from the already age-worn clinical white" that is a stereotype of oral care products and dental offices. The new visual identity does not only boost a playful and engaging package, but also a metallic foil for holographic effect, as well as an elegant logo that brings about "a more refined character" to the design-driven language.
Technicolored Dental Floss Packaging
Anagrama Studio Designs a New Visual Identity for Cocofloss
Trend Themes
1. Colorful Packaging - There is an opportunity for companies to embrace vibrant and engaging packaging designs to differentiate their products.
2. Graphic Design in Oral Care - Integrating graphic design elements into oral care products can create a more visually appealing and engaging experience for consumers.
3. Moving Away From Clinical Stereotypes - By avoiding the traditional clinical white color associated with dental products, companies can disrupt the industry and create a more distinctive brand image.
Industry Implications
1. Oral Care - Oral care brands can leverage innovative packaging designs to stand out in a competitive market.
2. Graphic Design - Graphic design firms can explore opportunities to expand their expertise into the oral care industry.
3. Brand Identity - Companies specializing in brand identity can help oral care brands create unique and visually appealing packaging designs.