Those of you who don't love the luscious brown cream raise your hand please... I am sure there aren't many of you
"Nutella is the red line that runs between the childhood of millions of people around the world" they say on lovemarks.com.
The famous jar has now been transformed in a very special cube-shaped bag, only 100 of which were made for the special promotion.
The bag, named Gilli Nutella Cube is the perfect replica of a big jar of Nutella, with the retro slice-of-bread label, and is produced by the leather brand Gilli in cooperation with Ferrero.
Celebs have already claimed their pieces like tennis player Daniela Hantuchova and model and prospective first lady Carla Bruni.
Who knows if there are some left... It's priced at 594 euros...That's for the most gluttonous only, I would say.
Here's another innovation from Nutella:
Purse for Gluttonous Women
Gilli Nutella Cube
Trend Themes
1. Novelty Food Merchandise - The creation of unique, food-themed merchandise presents opportunities for both established food brands and innovative retailers.
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Industry Implications
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