For the new Stone Island collection, the premium fabric company that's based in Italy themed its apparel around a modernized military inspiration.
Due to this, the menswear is versatile in a refreshing way -- as the styles are both unique and easily incorporated into everyday wear. Although many feature neutral color palettes, a few are much more bold, with bring blue and pink pieces included in the mix.
In addition, many make use of unconventional patterns -- adding a welcome futuristic touch to the new Stone Island collection. In order to promote the Spring/Summer 2017 offerings, the company curated a lookbook to highlight the apparel. Each is presented in minimal fashion, allowing the images to show off the singularity of the styles.
Athletic Military-Inspired Outerwear
This New Stone Island Line Has a Refined and Rugged Aesthetic
Trend Themes
1. Modernized Military-inspired Apparel - There is an opportunity for designers to create modernized military-inspired apparel that is versatile and easily incorporated into everyday wear.
2. Bold Color Palettes in Fashion - Incorporating bold colors like bright blue and pink into fashion collections can add a refreshing and eye-catching element.
3. Unconventional Patterns in Fashion - Using unconventional patterns in fashion can provide a futuristic touch and set a collection apart from others in the market.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore the opportunity to create modernized military-inspired outerwear with bold color palettes and unconventional patterns.
2. Textile Manufacturing - Textile manufacturers can innovate by creating premium fabrics that cater to the modernized military-inspired apparel trend and offer unique patterns and color options.
3. Retail and E-commerce - Retailers and e-commerce platforms can tap into the demand for modernized military-inspired outerwear by curating collections that feature versatile styles and bold color choices.