The international coffee shop chain drew attention when it recently simplified its siren emblem, and now the new Starbucks branding is making itself apparent across more of the cafe's trappings.
The outlined image of the mermaid was once bound by thick rings that read the company's name, but the cherished emblem has since been freed of her confinement and depicted with a closer focus. The brown paper bags that the coffee house distributes with every purchase of beans, teas and brew-enthusiast accessories have been simplified to portray a magnified image of a green logo off-centered.
New coffee cup sleeves avoid the use of a white or brown base, as in the other products; instead, the siren is filled in with a bright lime green. The new Starbucks branding has been unbranded in many ways, but its avid customers can still easily recognize them.
Refaced Cafe Packaging
New Starbucks Branding is Launched for Bags and Sleeves
Trend Themes
1. Simplified Branding - The trend of simplifying brand logos and emblems to create a more focused and recognizable image presents an opportunity for companies to refresh their visual identities.
2. Unconventional Packaging - The trend of using unconventional colors and designs for packaging, such as lime green cup sleeves, can help brands stand out and create a unique visual experience for customers.
3. Minimalistic Designs - The trend of using minimalistic designs for packaging, like the magnified green logo on brown paper bags, allows for a clean and contemporary look that appeals to modern consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from simplified branding and unconventional packaging to differentiate their products and attract customers.
2. Retail - The retail industry can leverage minimalistic designs and unconventional packaging to enhance the visual appeal of their products and create a memorable shopping experience.
3. Hospitality - The hospitality industry can embrace simplified branding and minimalistic designs to create a cohesive and aesthetically pleasing brand experience for their guests.