For those who can't wait to get their hands on some new Star Wars paraphernalia to add to their extensive collection, Hasbro has unveiled new Stars figures at the 2013 Toy Fair.
The new collection will feature several updated six-inch figures, which will have many more details and articulations on them. The figures will be released at different periods, the first wave being characters from the original trilogy. Some of these will include Luke Skywalker in his X-Wing Fighter flight suit, Darth Maul and an Imperial Sandtrooper. According to fans, the most exciting aspect of the collection will be the Darth Vader inspired products. There is a voice changer helmet as well as a lightsaber that can change from blue to red to signify good and evil.
Knowing the fans of the movie franchise can guarantee that the new Stars Wars figures will be a resounding success.
Revamped Sci-Fi Figurines (UPDATE)
New Star Wars Figures are Unveiled at the 2013 Toy Fair
Trend Themes
1. Sci-fi Collectible Figures - The trend of revamped sci-fi collectible figures offers an opportunity for innovative designs and enhanced features.
2. Detailed Articulated Figures - The trend of figures with enhanced details and articulations creates possibilities for improved playability and collector value.
3. Interactive Star Wars Merchandise - The trend of interactive Star Wars merchandise, such as voice changer helmets and color-changing lightsabers, presents opportunities for experiential and immersive fan engagement.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can capitalize on the trend of revamped sci-fi figurines by creating innovative and highly-desired collectible figures.
2. Movie Merchandising - The movie merchandising industry can leverage the trend of detailed articulated figures to offer fans premium collectibles and generate additional revenue.
3. Consumer Electronics - The consumer electronics industry could tap into the trend of interactive Star Wars merchandise by developing technologically advanced products that enhance the fan experience.