Serena Williams, the American tennis legend, was at the focus of a new Sports Illustrated issue, which features an editorial that pictures the athlete on the Turks and Caicos beach.
Throughout the shots, she poses in different swimsuits, which show off her muscular physique. The editorial follows Williams' Australian Open win, which saw her face off with Mirjana Lucic-Baroni and her sister Venus. The shots were lensed by Emmanuelle Hauguel, a professional fashion and beauty photographer who's based out of Paris.
Swimsuits modeled by the tennis star come from a variety of designers, including Onia, American Apparel, Indah, Swim Like A Mermaid and Meg Liz Swimwear. In a number of other images, Williams poses topless with her hands placed strategically.
Sultry Tennis Star Editorials
The New Sports Illustrated Cover Features the Iconic Serena Williams
Trend Themes
1. Athletes as Models - The trend of featuring athletes as models in fashion editorial campaigns offers an opportunity for disruptive innovation in the intersection of the sports and fashion industries.
2. Body Positivity in Sports - The trend of embracing diverse body types and breaking beauty standards in sports offers an opportunity for disruptive innovation in the fitness and wellness industry.
3. Blurring the Lines of Sports and Fashion - The trend of incorporating fashion into sports and vice versa offers an opportunity for disruptive innovation in the crossover of the sports and fashion industries.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of featuring athletes as models in fashion editorial campaigns.
2. Sports - The sports industry can capitalize on the trend of embracing diverse body types and breaking beauty standards in sports.
3. Fitness and Wellness - The fitness and wellness industry can capitalize on the trend of embracing diverse body types and breaking beauty standards in sports.