Skrillex, a celebrated music producer who's widely known for his dubstep style, has shown off his fashion expertise with a new OWSLA series.
In order to promote the pieces that comprise it, the creative curated a minimalist editorial. For the shoot, Skrillex employed the talents of Luke Vicious and Aubrey Kia, who acted as the style directors, as well as Marilyn Hue, who lensed it.
On the majority of the pieces in the new OWSLA collection, hand-painted graphics are included boldly. This gives the oversized apparel an even more distressed look -- helping to add to its individuality. In addition to the label's branding, apparel also dons abstract portraits and whimsical shapes.
Branded Dubstep Streetwear
The New Owsla Collection Comes Imbued with Skrillex's Personal Style
Trend Themes
1. Dubstep Fashion - The fusion of music and fashion presents an opportunity for collaborations between artists and designers.
2. Hand-painted Graphics - Customization and personalization through hand-painted graphics can be a unique selling point for fashion brands.
3. Minimalist Editorial - Minimalist editorial photography can help create a cohesive and distinct brand image.
Industry Implications
1. Fashion - Fashion brands can partner with musicians and artists to create unique collections that cater to a specific audience.
2. Streetwear - Streetwear brands can experiment with oversized apparel and hand-painted graphics to stand out from the competition.
3. Photography - Photographers can leverage minimalist editorial photography to create distinct branding for fashion and lifestyle brands.