The new Nike Cortez has a minimalist aesthetic, yet just the right amount of color to make it standout. Constructed from nylon and rugged suede material, the different parts of the upper are made to contrast with one another.
This is also due to the slight variation in color, with the nylon left a stark white while the suede components are a complementary hue of light gray. Although the majority of the new Nike Cortez's sole is left white, there's a stripe of bright green that extends from the heel to just past the middle of it.
The Swoosh logo is included in its traditional form, but Nike's name is written in a cursive font on the heel within the confines of a bright red stop sign. This use of color is continued to the lace tips as well.
Stop Sign-Inspired Sneakers
The New Nike Cortez Silhouette Features Unique Branding and Accents
Trend Themes
1. Minimalist Sneakers - There are opportunities to innovate in minimalist sneaker designs using unique color contrasts.
2. Stop Sign Branding - Incorporating stop sign branding into products can create a distinct and recognizable design element.
3. Colorful Accents - Adding bright and contrasting accents to products, without overwhelming the overall aesthetic, can help them stand out in the market.
Industry Implications
1. Footwear Industry - The footwear industry can use minimalism, branding, and contrasting color palettes in new shoe designs to create a unique offering for consumers.
2. Fashion Industry - Fashion designers can incorporate stop sign branding or unique color contrasts in clothing and accessory designs to create a fresh and innovative look.
3. Graphic Design Industry - Graphic designers can create branding and design elements inspired by everyday objects, like stop signs, to bring a unique and recognizable style to their work.