A brand new loyalty program offered up by Pepperidge Farm, as part of a partnership with worldwide promotional agency TLC Marketing, is designed to make it easier than ever for people who make purchases from Pepperidge Farm to enjoy loyalty rewards in the form of health and wellness, spa and beauty treatment sessions.
Users simply have to go ahead and purchase three loaves of Farmhouse or Whole Gran sandwich bread from Pepperidge Farm between April 19 and June 19, before uploading their receipts on the rewards micro-site. They are then emailed a reward code that they can use to redeem their chosen reward.
Pepperidge Farm's customers are known for their unfailing loyalty, and this new loyalty program encourages them to stay loyal in order to reap rewards in addition to those they already enjoy from Pepperidge's high-quality products.
Digital Wellness Rewards Programs
Pepperidge Farms' New Loyalty Program Offers Wellness Sessions
Trend Themes
1. Digital Wellness Rewards Programs - More companies will start offering digital wellness rewards programs to incentivize customer loyalty and encourage healthy habits.
2. Health and Wellness Partnerships - More brands will partner with health and wellness companies to offer rewards that align with their values and target market.
3. Healthy Promotion - Healthy promotions will become a new standard in advertising as brands tap into the growing demand for wellness products and services.
Industry Implications
1. Consumer Goods - Consumer goods companies can explore wellness programs to encourage customers to remain loyal and drive repeat purchases through the creation of wellness-related promotions and partnerships with health companies.
2. Health and Wellness - Health and wellness companies can partner with consumer goods firms to offer rewards that align with their values and target market while simultaneously tapping into a new customer base.
3. Advertising - Companies in the advertising industry can incorporate healthy promotions into their campaigns to attract consumers who value wellness products and services.