Trend Hunter's Innovation eLearning YouTube videos delve into New Leisure Rules and how drivers of leisure continue to operate and, in some cases, accelerate amid chaotic situations. In 2019, Trend Hunter’s envisioned 2019 to be highly experiential, as seen with the influx of immersive fitness classes. We also touched on the rise of solo travel and in-person VR and AR experiences. However, 2020 was a year that no one could have predicted, and most of these activities weren’t able to operate.
As the COVID-19 pandemic continues to alter and impact consumers' lives, businesses must recognize that what people do in their free time is telling of them as consumers. Three psychological drivers related to future leisure are betterment, connection, and escape, which are still highly relevant in this category.
For more on New Leisure Rules, check out Trend Hunter's free 2023 Trend Report.
New Leisure Rules
Trend Hunter's Innovation eLearning Series Covers New Leisure Rules
Trend Themes
1. Experiential Leisure - As consumers seek new ways to engage in leisure activities amid the pandemic, businesses have an opportunity to innovate and offer safe and memorable experiences.
2. Virtual Reality Leisure - The rise of in-person VR and AR experiences, coupled with the pandemic, highlights a growing demand for innovative and immersive virtual reality leisure activities.
3. Health and Wellness Leisure - The influx of immersive fitness classes in 2019 showcases the potential for businesses to leverage health and wellness as a key driver of leisure activities, even in times of uncertainty.
Industry Implications
1. Fitness and Wellness - As consumers prioritize their health and well-being, there is an opportunity for businesses in the fitness and wellness industry to create innovative and engaging leisure activities that cater to these needs.
2. Entertainment - The growing demand for experiential and virtual reality leisure activities presents an opportunity for businesses in the entertainment industry to create unique and memorable experiences that consumers can enjoy from the comfort and safety of their homes.
3. Hospitality and Travel - As the pandemic transforms the way people travel, businesses in the hospitality and travel industry have an opportunity to innovate and offer safe and meaningful leisure experiences that cater to consumers' desire for betterment, connection, and escape.