A new Karen Walker eyewear collection that's inspired by eyeshadow was recently launched, and it's perfect for consumers who are looking to add a dramatic element to their summer outfits.
The frames have names like 'DANCER,' 'DISCO CIRCUS,' and 'LOVE HANGOVER,' and come in various shapes and colors. While some of the frames are especially dramatic, with reflective lenses and obscure geometric shapes, others are a little more subtle. The DISCO CIRCUS is an example of the latter, as it has rimless frames and rosy pink lenses. Due to this, it allows the wearer's eyes and face to show through, making for a statement-worthy accessory that's not too overwhelming.
The new Karen Walker collection is currently available online, where the sunglasses can be purchased for around $200 USD.
Eyeshadow-Inspired Sunglasses
The New Karen Walker Eyewear Collection Makes a Bold Statement
Trend Themes
1. Eyeshadow-inspired Sunglasses - Opportunity for eyewear brands to collaborate with makeup brands to create unique sunglasses inspired by eyeshadow colors.
2. Dramatic Eyewear Collection - Chance for fashion designers to create bold and statement-worthy eyewear collections with unique shapes and colors.
3. Subtle and Transparent Sunglasses - Potential for sunglasses brands to design rimless frames with transparent lenses that allow the wearer's eyes and face to show through.
Industry Implications
1. Eyewear - Disruptive innovation opportunity for eyewear retailers to offer unique and fashionable eyewear collections inspired by different elements of the beauty industry.
2. Fashion - Opportunity for fashion brands to incorporate bold and dramatic eyewear as a statement-worthy accessory to complement their clothing lines.
3. Makeup - Chance for makeup brands to collaborate with eyewear designers to create sunglasses inspired by the colors and trends of their eyeshadow products.