There's something off about the new JCPenney kettle and its billboard which premiered in Culver City, Los Angeles. Internet users immediately posted pictures of the billboard to Reddit and other sites which has garnered an avalanche of media attention and copious criticisms towards the US retailer.
The kettle's handle and lid combine to form a minimalist illustration that looks almost identical to Nazi leader Adolf Hitler's infamous moustache and side-parted hairstyle.
This was definitely unintentional marketing on the part of JC Penney. Although the kettle is being talked about at great length it's for all the wrong reasons. This new JCPenney billboard is a perfect example of failing to test a product on a varied audience. With all of the negative attention that JCPenney has received since this billboard went up, it won't be long until the Hitler-esque kettle is off the market.
Scandalous Dictator-Esque Kettles
The New JCPenney Kettle Looks a Bit Like a Mustachioed Hitler
Trend Themes
1. Controversial Product Design - Companies should be aware of the potential for unintentional controversy in product design and conduct thorough testing before release.
2. Social Media Marketing Risks - Social media can spread negative reactions to a product or campaign quickly, highlighting the need for careful planning and consideration.
3. Consumer Perception Impact - The way a product is perceived by consumers can have a significant impact on brand reputation and sales.
Industry Implications
1. Product Design - Product design firms could offer controversy testing services to avoid unintentional negative reactions to new products.
2. Marketing and Advertising - Marketing and advertising agencies could help clients evaluate and mitigate the risks of social media marketing campaigns.
3. Retail - Retailers should prioritize consumer perception and ensure that all aspects of their products, from design to marketing, are in line with their brand values.