'The New New Impossible™ Burger' campaign was released this past June in conjunction with the launch of Impossible Foods' newest recipe. The ad breaks down the evolution of Impossible Foods' revolutionary product and addresses misconceptions and past consumer feedback questioning the meat alternative's health benefits.
First launched in 2016, the original Impossible Burger has had a multitude of fans and critics alike with this informative campaign aiming to spotlight the company's transparent and honest approach to marketing. It also showcases how its new recipe is both healthier and tastier, while bringing the company closer to its ultimate mission -- a goal to completely replace animals in a normal food system.
The ad stars Impossible Foods founder and CEO Pat Brown who takes viewers through the company's key goals, its dedication to changing the world and its focus on efficiency, sustainability, cost of production, flavor, texture and nutritional value.
Informative Meat Alternative Ads
The New New Impossible™ Burger Ad Clarifies Misconceptions
Trend Themes
1. Informative Food Ads - Companies provide clear information to consumers through advertising to address misconceptions and highlight health benefits.
2. Meat Alternative Evolution - Meat alternative companies showcase how their products have improved in taste and health benefits to bring them closer to completely replacing animals in the food system.
3. Transparent Marketing - Companies aim to gain trust from consumers by being transparent about their products and their mission to improve the food system.
Industry Implications
1. Plant-based Meat Alternatives - Companies in the plant-based meat alternative industry focus on improving taste and health benefits while providing clear information to consumers to address misconceptions and gain trust.
2. Food Advertising - Advertisers in the food industry highlight the evolution of products, including improving health benefits and taste while being transparent in marketing to gain trust from consumers.
3. Sustainable Food Production - Companies in the sustainable food production industry focus on improving efficiency and cost while also improving flavor, texture, and nutritional value in their plant-based meat alternatives.