The new IKEA logo is slick, elegant and digitally savvy. The furniture megastore attempts to transport its business into the digital era by redesigning a fundamental part of its identity. The latest version — one that boasts a white rectangle with a cut-out oval that is transparent, provides the company with more opportunities to engage with its consumers. Designed in collaboration with creative agency 72andSunny Amsterdam, the new IKEA logo system comes to be known as 'Fönster' which, translated from Swedish, means 'window.'
The latest version does not only have a minimalist and accessible design, but it also features opportunities for interaction and customization. The way it sits, the new IKEA logo has the potential to "connect the brand with people through photography and videos of people."
Digitally Savvy See-Through Logos
The New IKEA Logo is a Way for the Brand to Connect with People
Trend Themes
1. Digitally Savvy Logos - Creating digitally savvy logos that engage consumers through interactive and customizable features.
2. Minimalist Identity Design - Embracing sleek and accessible logo designs that reflect the digital era and cater to modern consumer preferences.
3. Interactive Branding - Leveraging logos as a means to connect with consumers through photography, videos, and other interactive mediums.
Industry Implications
1. Furniture Retail - Exploring disruptive innovation opportunities in the furniture retail industry to enhance consumer engagement and brand connection through digitally savvy logos.
2. Creative Agencies - Capitalizing on the demand for minimalist and interactive logo designs, creative agencies can provide innovative branding solutions to businesses across industries.
3. Advertising and Marketing - Utilizing interactive branding strategies, advertising and marketing professionals have the potential to create compelling campaigns that leverage logos as a medium to connect with consumers.