Tim Hortons may be best known for its coffee and donuts, but now the chain is looking to up its afternoon and evening sales with the launch of new flatbread pizzas.
Tim Hortons locations recently began testing new flatbread pizzas at locations in Toronto. The new product is part of an effort to boost lunch and dinner sales, which is currently a growing category in Canada. As Jose Cil, the Chief Executive Officer of Tim Hortons’ parent company Restaurant Brands International recently explained during a conference call, "We’re seeing growth in PM food and growth in lunch daypart on the food side... We have aspirations internally in terms of where we want to get to."
Based on the success of the new flatbreads, a major menu shift could be in store for Tim Hortons in the near future.
Savory Coffee Shop Flatbreads
Tim Hortons is Testing New Flatbread Pizzas in Toronto
Trend Themes
1. Savory Flatbreads - Restaurants are expanding beyond traditional menu items to offer savory options to boost afternoon and evening sales with alternative products like flatbreads.
2. PM Food Sales - There is a growing trend towards PM food sales and expanded menus that offer dinner and lunch options as customers seek more dining options throughout the day.
3. Menu Expansion - Restaurants are considering expanding their menus to boost sales and attract new customers by offering new products, like flatbreads, that appeal to a wider audience.
Industry Implications
1. Fast Food - Fast food and quick service restaurants are expanding their menus to keep up with changing consumer preferences and boost sales with PM food options.
2. Coffee Shops - Coffee shops are diversifying their offerings to appeal to more customers, including those looking for a quick but savory meal option.
3. Casual Dining - Casual dining establishments are integrating alternative and creative menu items to stay relevant and competitive with restaurants that are embracing the trend towards PM food sales and expanded menus.