Nissan Motor Co., Ltd. recently released the new Pino minicar to the Japanese automotive market. With the tagline "Shift lovely days" targets consumers especially women aged 18-30 year old looking for a personal vehicle that is ideal for everyday driving. Pino car is distinguished by its simple design and user-friendliness. The car is everything for price-conscious consumer, a low price and low fuel consumption. Price rage from 861,000 yen to 1,151,850 yen (around $7,090 – $9,485 USD), including consumption tax and it consumes fuel as little as 21 km. /l.
In addition, Nissan provides Pinoshop selling variety products for Pino owners. From Pinoshop.jp, customers can customize and specially design their Pino online such as seat covers and stuffed animals. It‘s easy to customized the car by drag and drop the accessories to the car and take a picture after finish. Then all the accessories will go to the shopping cart and ready to check out.
Cute Customizable Cars
The Nissan Pino Car Targets Young Women
Trend Themes
1. Customizable Cars - Disruptive innovation opportunity: Develop a platform that allows customers to customize various aspects of a car, such as seat covers and accessories, with ease and convenience.
2. Personalized Automotive Products - Disruptive innovation opportunity: Create a range of personalized accessories and products for car owners, catering to their individual tastes and preferences.
3. Price-conscious Vehicle Market - Disruptive innovation opportunity: Target the price-conscious consumer segment by offering affordable cars with low fuel consumption, appealing to budget-conscious individuals seeking reliable transportation.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introduce customizable options and personalized products within the automotive industry, tapping into the demand for individuality and self-expression in vehicle designs.
2. E-commerce - Disruptive innovation opportunity: Build an online platform that allows customers to easily customize and purchase personalized automotive products, providing a seamless shopping experience.
3. Consumer Goods - Disruptive innovation opportunity: Develop a line of customizable consumer goods specifically tailored for car owners, offering a wide range of options for personalization and customization.