'Shake Shack' recently announced the release of a unique candy bar than will accompany the launch of its new chicken dish. While many restaurants have experimented with pairing food and drinks together, few specialize in making desserts that will accompany specific entrees. This new collaboration provides a unique dining experience for those with a sweet tooth.
The exclusive menu pairing features a decadent chocolate bar that accompanies the new ‘ChickenShack’ dish. The ChickenShack is a chicken sandwich that has been slow-cooked in buttermilk, deep-fried and then coated in an additional layer of buttermilk mayo. The new chicken dish is designed to pair with a unique chocolate bar that also contains buttermilk. The buttermilk bar has a rich and tangy taste that perfectly complements the flavors of the entree.
The unique culinary pairing is designed to provide diners with a complete meal experience.
Buttermilk Chocolate Bars
This Chain Designed a Candy Bar to Go with Its New Chicken Dish
Trend Themes
1. Food-drink Pairing - Opportunity to create unique candy bars or desserts that complement specific dishes.
2. Specialized Desserts - Opportunity for restaurants to specialize in creating desserts that enhance the dining experience.
3. Intense Flavor Pairings - Opportunity to create bold and distinct flavors that perfectly complement the taste of a specific dish.
Industry Implications
1. Restaurant - Restaurants can capitalize on the trend by creating unique dessert offerings that enhance their menu items.
2. Confectionery - Confectionery businesses can explore collaborations with restaurants to create specialized candy bars or desserts.
3. Food & Beverage - The food and beverage industry can innovate by exploring flavor combinations that enhance the overall dining experience.