For the first time in a decade, the candy brand M&M's is expanding its crew of spokescandy to include a new character: Purple.
Purple's very first appearance will come in a music video for a song called 'I’m Just Gonna Be Me.' The song and video are meant to celebrate all voices and encourage people to embrace the most unique parts of themselves. For every stream of Purple’s new song, M&M’S has pledged to donate $1 (up to $500k) to Sing for Hope, which is a nonprofit organization that harnesses the power of the arts to do good.
The announcement of the new character and the promotional video come on the heels of a major refresh, which saw all the M&M’S characters receive updated looks and personalities in January of 2022.
New Permanent Candy Characters
M&mMs Has Added Its First New Character in a Decade: Purple
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