For the first time, Weekday lent its expertise to help formulate a new Champion apparel line. The resulting capsule series has a strong vintage appeal, with the boxy cuts and the muted colorways giving them an old school look.
A few colors featured are a washed-out rosy pink, charcoal, white, beige and light indigo. A total of nine different styles comprise the collection, which includes hoodies, crewnecks, sweat pants, tees and even a skirt.
Each comes adorned with Champion's classic branding, with its logo shown boldly on crewnecks and a bit more minimally on the majority of the others. Those looking to get the collaborative new Champion apparel line can find it in Weekday stores, however the limited-edition styles are likely to sell fast.
Boxy Oversized Streetwear
This New Champion Apparel Line Was Made in Collaboration with Weekday
Trend Themes
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Vintage-inspired Streetwear — Opportunity for brands to create apparel lines with boxy cuts and muted colorways for a nostalgia-inducing retro look.
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Collaborative Fashion Collections — Potential for brands to collaborate with different fashion companies to produce limited-edition apparel lines and attract a broader customer base.
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Retrologos and Branding — Brands can incorporate classic logos and bold branding on their apparel to tap into the growing demand for vintage-inspired fashion.
Industry Implications
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Apparel and Fashion — An opportunity for clothing brands to embrace the boxy oversized streetwear trend and create new collections that cater to nostalgic consumers.
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Retail — Fashion retailers can capitalize on the popularity of collaborative fashion collections by stocking limited-edition lines, driving foot traffic, and increasing sales.
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Marketing and Branding — Branding agencies can assist brands in leveraging retrologos and bold branding to create a unique identity and connect with consumers seeking vintage-inspired streetwear.