The new Champion collection, dubbed 'PP-Spray,' for the Spring/Summer 2017 season draws strongly from the past, however in a way that's refreshingly contemporary.
With 90s fashion making a big comeback, the American sportswear manufacturer has an extensive history of success that it can easily delve back into. Pieces throughout the collection vary, with crewneck sweaters, hoodies, polo shirts, indigo denim-like shirts, bomber jackets and sports bras all in the mix.
Iconic branding decorates the majority of the pieces, along with faded fabrics in subdued pastels and simple cuts that are complemented by high-quality construction. With this, the new Champion collection is well-suited to consumers who have an appreciation for modernized retro looks that are comfortable, durable and timeless.
Stylish 90s-Inspired Sportswear
The New Champion Collection Mixes Modern and Vintage Components
Trend Themes
1. 90s Fashion Comeback - Opportunity for brands to tap into the nostalgia of the 90s and create modernized retro looks that resonate with consumers.
2. Vintage-inspired Sportswear - Growing demand for sportswear with iconic branding, faded fabrics, and simple cuts that offer a comfortable, durable, and timeless style.
3. Modernizing Classic Designs - Potential to blend modern and vintage components in fashion collections, creating refreshingly contemporary pieces.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to offer 90s-inspired sportswear collections that cater to consumers seeking a nostalgic yet modern fashion experience.
2. Sportswear Manufacturing - Advantage for sportswear manufacturers to incorporate iconic branding, faded fabrics, and simple cuts in their collections, targeting consumers seeking a vintage-inspired style.
3. Apparel Construction and Design - Potential for apparel construction and design companies to explore blending modern and vintage components to create unique and contemporary fashion pieces.