The new Cav Empt collection continues the Japanese streetwear brand's workwear-inspired aesthetic.
This shines through most prominently in the corduroy jacket that's included in its very first 2017 series. With the heavy fabric sporting a neutral beige color, the piece functions well as a versatile wardrobe staple. Also featured in the new Cav Empt collection are hoodies and crewnecks, as well as a flat-brimmed hat.
Each of the pieces comes with the label's branding. Often, it's included within a circular logo that has an acronym representing its name at the center, while others feature the whole name in addition to graphic images. With simple structured designs consistent throughout, the new Cav Empt collection can be worked into just about any ensemble to add a subtle retro vibe.
Retro Utilitarian Streetwear
The New Cav Empt Collection Boasts Heavy Fabrics and Simple Designs
Trend Themes
1. Streetwear Aesthetics - Introducing retro utilitarian streetwear as a new aesthetic for streetwear enthusiasts and fashion brands to explore.
2. Heavy Fabric Clothing - Promoting the use of heavy fabrics in clothing for its durability, versatility and aesthetic value.
3. Branded Workwear - Bringing back branded workwear as a fashion statement for consumers to express their identity through clothing.
Industry Implications
1. Fashion Industry - Fashion brands can explore and incorporate retro utilitarian streetwear aesthetic into their collections.
2. Textile Industry - New opportunities for textile industry to innovate and experiment with heavy fabrics and their applications in clothing.
3. Marketing Industry - Marketing and advertising agencies can explore the potential of branded workwear as a new marketing strategy for companies to promote their identity and brand values.