The new Canon Powershot cameras, revealead at CES 2015, are designed to breathe new life into the iconic camera line. These offerings are intended to rejuvenate Canon's entry-level camera products, and include pocket-sized point-and-shoots, compact super-zooms and an impressive bridge camera.
Three of the new Canon Powershot cameras are part of the SX series, and come in a wide variety of sizes and shapes and feature super-zoom lenses. They are equipped with built-in Wi-Fi and NFC connectivity for easy sharing, and come with optical image stabilization technology to reduce blur. Moreover, they are capable of recording video footage in Full 1080p HD.
The SX and other PowerShot cameras are set to be made available for purchase in February, and range in price from $120 all the way up to $430.
Rejuvenated Camera Collections
The New Canon PowerShots Were Introduced at CES 2015
Trend Themes
1. Compact Super-zooms - The demand for pocket-sized point-and-shoots and compact super-zoom cameras with optical image stabilization technology is increasing.
2. Built-in Wi-fi and NFC Connectivity - The integration of built-in Wi-Fi and NFC connectivity in cameras presents an opportunity for the photography industry to disrupt traditional camera use and storage mechanisms.
3. Full 1080p HD Video Capability - The trend towards Full 1080p HD video capability in cameras presents an opportunity for the photography industry to design and market cameras that can be used as both photo and video equipment.
Industry Implications
1. Photography - The photography industry can capitalize on the growing demand for pocket-sized point-and-shoots and compact super-zooms by innovating on this trend to design and produce more efficient and high-quality cameras.
2. Technology - Technology companies have a chance to innovate on the trend towards built-in Wi-Fi and NFC connectivity in cameras by providing new products, services, and solutions for efficient and intuitive camera use and storage.
3. Media - Media companies can disrupt traditional photography and videography by creating content using Full 1080p HD video capable cameras and creating new and immersive digital experiences for their audiences.