In the spring, H&M will be selling a new blue dress made from a sustainable material called Circulose that's made from upcycled clothing and fashion waste. Circulose makes it possible for old clothing to be turned into entirely new textiles and H&M's dress will be made in part from 50% recycled jeans and 50% wood from sustainably managed forests.
By using this material, retailers can cut back on their use of virgin materials like cotton and polyester. For many years, working with recycled materials has meant that some of the strength and softness of the original material would be lost but Circulose is designed to look and feel like new.
H&M is working towards using only recycled or sustainably sourced materials by 2030.
Upcycled Material Dresses
H&M's New Blue Dress is Made from Wood & Recycled Jeans
Trend Themes
1. Upcycling Fashion - The growing demand for sustainable fashion products is creating opportunities for companies to innovate in creating clothes from upcycled materials, such as Circulose used in H&M's dress.
2. Circular Economy - The adoption of circular economy models in the fashion industry, such as upcycling and recycling, presents new opportunities for companies to reduce their reliance on virgin materials and minimize waste.
3. Eco-friendly Materials - The development of eco-friendly materials, such as Circulose, presents disruptive innovation opportunities for companies to create sustainable products that meet the needs of conscious consumers.
Industry Implications
1. Fashion Industry - Fashion companies can adopt upcycling and circular economy models to reduce waste and create sustainable products, such as H&M's dress made from Circulose.
2. Textile Industry - The use of eco-friendly and sustainable materials in the textile industry, such as Circulose, presents opportunities to reduce environmental impact and meet increasing demand for sustainable products.
3. Retail Industry - Retail companies can innovate in creating sustainable products and adopting circular economy models in order to meet consumer demand and reduce their environmental impact.