The new Billionaire Boys Club lookbook for Spring/Summer 2017 is filled with contemporary streetwear designs for both men and women.
As with many of the pieces from Pharrell Williams' past collections, the new Billionaire Boys Club offerings have a statement look that comes from the bold cuts that are used. Although the styles vary, the collection is united by its use of statement branding that's carried throughout.
In addition to this, the new Billionaire Boys Club line makes use of eye-catching colorways to go along -- making it complementary to the brand's past releases while also standing out in its own way. Consistently featured are tracksuits, which honor the retro styles that much of the apparel draws from.
Unisex Tracksuit Editorials
The New Billionaire Boys Club Line Features Modernized Classics
Trend Themes
1. Contemporary Streetwear Designs - Opportunity to create modernized and bold streetwear pieces with statement branding.
2. Eye-catching Colorways - Opportunity to incorporate attention-grabbing colors in apparel designs.
3. Retro-inspired Tracksuits - Opportunity to revitalize retro tracksuit styles with updated cuts and branding.
Industry Implications
1. Fashion - Fashion brands can tap into the demand for contemporary streetwear designs and eye-catching colorways.
2. Apparel Manufacturing - Manufacturers can produce retro-inspired tracksuits with modern cuts and branding.
3. Marketing and Advertising - Marketing agencies can help brands promote their modernized tracksuits and streetwear designs to a wide audience.