Masculinity, emotion and vulnerability have all been bundled up into this beautiful black and white editorial called 'New Attitude' by Milan Vukmirovic. The L'Officiel Hommes' editor-in-chief has executed yet another compelling series in his trademark style with an ever new sensitivity.
Featuring Isaac Farisato of Brazil, 'New Attitude' by Milan Vukmirovic documents a man as he seems to contemplate and reflect upon his life, all the while growing and changing.
Poignantly Posed Photography
'New Attitude' by Milan Vukmirovic is Pensive and Poised
Trend Themes
1. Masculine Vulnerability - There is an opportunity for personal care and fashion industries to focus on products that highlight and celebrate male emotional expression and vulnerability, rather than suppress it.
2. Black and White Photography - The photography industry could innovate by providing black and white photography as a unique alternative to the saturated colors that currently dominate social media.
3. Reflective Editorial - There is a market opportunity for editorial publications to incorporate reflective and contemplative themes in their content to provide insights and meaning for readers.
Industry Implications
1. Fashion - Fashion brands can disrupt traditional masculinity norms by creating collections that showcase male vulnerability and emotion.
2. Personal Care - Personal care brands can innovate by offering products specifically designed to promote mindfulness and emotional health for men.
3. Publishing - Publishing companies can capitalize on the reflective trend by producing more content that explores themes of self-awareness and introspection.