Miami-based smartphone maker Blu has launched an innovative new Android phone, dubbed the Pure XR, that is packed with a wide array of features commonly associated with devices that are a lot more expensive than just $299.
This new Android phone is equipped with a 5.5-inch curved screen as well as 3D Touch functionality. The device is powered by an octa-core MediaTek processor that works in conjunction with 4 GB of RAM and 64 GB of onboard storage space that can be expanded using a microSD card. The device comes with a 16-megapixel rear camera and an 8-megapixel front camera.
With its array of high-end features and distinctly budget price, the Blu Pure XR device will appeal for people looking for premium features at an affordable price point.
Curved-Screen Smartphones
Blu's New Android Phone Offers 3D Touch Functionality
Trend Themes
1. Premium Features at Low Price - The trend of providing affordable smartphones with top-notch features offers opportunities for companies to disrupt existing mobile phone markets.
2. Curved Screen Smartphones - As more companies offer curved display smartphones, there is a growing need to innovate on industrial design, software and user experience to differentiate from competitors and disrupt the marketplace.
3. Increased Camera Quality - As smartphones continue to function as the primary camera for many people, improving rear and front camera quality and flexibility offers opportunities for companies to differentiate from competitors and disrupt mobile phone markets.
Industry Implications
1. Mobile Devices - Aspiring to give the masses cutting-edge devices affordably, developing smartphones with high-end features at low costs can disrupt the dominant player in the mobile device industry.
2. Technology - The trend of technological advancement to support curved screens, 3D touch, and high-quality camera experience in smartphones shows that there are disruptions that can happen with innovation as technology continues to improve.
3. Consumer Electronics - Curved screen smartphones with great features at reasonable prices disrupt the smartphones industry and create opportunities to create new consumer electronics markets.