Nike has released yet another pair of new Air Max 90s -- this time with a utilitarian focus.
Similarly to an update that was released just last year, the company has reworked one of its classic models with a modern edge that doesn't stray too far from its retro appeal, taking on the 'Utility' silhouette and diversifying it in order to appeal to a broader range of consumers. For this round, Nike constructs the upper with a flexible, lightweight and water-resistant material -- which is split down the center with a zipper that makes it quicker to put on and less susceptible to leakage.
Meanwhile, Nike incorporates the thick supportive sole that makes the Air Max 90 so recognizable, however adds to it with varying textures and colors it red, black and white.
Pragmatic Sneaker Updates
The New Air Max 90s Repel Water and Feature an Accessible Zipper Closure
Trend Themes
1. Utilitarian Sneakers - There is an opportunity for companies to update classic sneaker models with modern functional elements.
2. Water-resistant Materials - There is potential for innovation in creating new, lightweight and water-resistant materials for footwear that still maintain comfort and style.
3. Zippered Closure - The use of accessible zipper closures on footwear can provide convenience and potential for new design elements for shoe companies.
Industry Implications
1. Footwear Industry - Sneaker companies can explore the use of functional updates and modern design elements for classic models to appeal to wider consumer bases.
2. Textile Industry - There is an opportunity for textile companies to develop new water-resistant materials that are lightweight and durable.
3. Fashion Design Industry - Fashion designers can experiment with incorporating accessible zipper closures and textural elements into their clothing designs to provide functionality and style.