Designer duo Ava Nirui and Alex Lee have crafted a line of gender-neutral dolls for the gender-bending fashion generation. With more and more designers and fashion icons dismissing the idea of clothes that target a specific sex, Nirui and Lee have decided to do the very same with the iconic Barbie doll.
Inspired by a rare Calvin Klein Barbie purchased from eBay, the two creatives began customizing their own version of the modern Barbie doll. By dressing Barbie in iconic gender-blurring brands such as Eckhaus Latta, Hood By Air, Jacquemus, Marques’Almeida, VETEMENTS and 69, Barbie is no longer restricted to the hyper-feminine gender role she was created upon.
By giving Barbie an eccentric makeover, these gender-neutral dolls continue the movement of realistic Barbie dolls all ages can enjoy.
Gender-Blurring Barbie Dolls
These Barbies Have Been Remixed into a Line of Gender-Neutral Dolls
Trend Themes
1. Gender-neutral Dolls - Creating dolls that defy traditional gender norms opens up new possibilities for inclusivity and self-expression in the toy industry.
2. Gender-blurring Fashion - Designers remixing iconic brands to create gender-blurring fashion pieces fuel the growing trend of breaking traditional gender boundaries.
3. Realistic Dolls - The rise of realistic dolls that reflect diverse body types and styles offers a disruptive opportunity for the toy industry to promote body positivity and inclusivity.
Industry Implications
1. Toy Industry - Developing and marketing gender-neutral dolls taps into a market demanding more inclusive and diverse toy options for children.
2. Fashion Industry - Collaborating with doll designers to create gender-blurring fashion lines allows fashion brands to cater to a growing consumer desire for clothing that defies traditional gender roles.
3. Retail Industry - The increasing popularity of realistic and gender-neutral dolls presents retailers with a disruptive opportunity to cater to a broader customer base and drive sales in the toy section.