Cooking competitions have become a popular offshoot of the reality TV genre, but Netflix's 'Nailed It' is an upcoming show that turns that formula upside down — in many cases, it does so literally. The show pits amateur bakers against one another in quests to recreate various elaborate, Instagram-friendly pastries, and it revels in the nightmarish results that come out of those attempts.
To be sure, Nailed It isn't merely a platform for relentlessly teasing the earnest efforts of people who never claimed to be able bakers in the first place. While the show finds much of its comedy in the disastrous dishes, it appears to approach that humor from a place of sympathy. Few people have the skill to create the ideal cakes and desserts that the show presents, so who are the judges to judge?
Failed Baking Shows
Netflix's 'Nailed It' Celebrates Earnest Efforts in the Kitchen
Trend Themes
1. Amateur Competitions - Creating cooking and baking competitions that focus on amateur participants can generate interest and engagement from non-professional cooks and bakers.
2. Celebrating Failure - Creating content and experiences that celebrates failure can be a unique and entertaining way to engage audiences.
3. Comedy and Cooking - Combining comedy and cooking can create a unique form of entertainment that can appeal to a wide audience.
Industry Implications
1. Television - Developing cooking and baking content, especially those that focus on the entertainment aspect rather than professional competition, can be an untapped market in the television industry.
2. Online and Streaming Platforms - Creating video content centered on cooking and baking for online and streaming platforms can reach a younger, digitally savvy audience.
3. Food Industry - Partnering with cooking competition shows, especially those that focus on amateur participants can be a great way for food companies to generate new product ideas and get feedback from a wider consumer base.