The 'Body Partner' range from Nescafe now offers Nescafe 3in1 collagen coffee. The anti-aging drink includes Kacip Fatimah as well as 200 mg of collagen. This drink is part of the health and wellness instant coffee products available only in Asia (Malaysia and Singapore, to be exact).
Nescafe 3in1 collagen coffee isn’t the only ‘goodness’ inducing instant coffee drink offered by the company. The Body Partner range offers at least five different varieties including Breakfast, 3in1 Ginger and Honey, 3in1 Hi-Calcium Milk, 3in1 Soya and 3in1 Tongkat Ali and Ginseng (to increase the libido).
Anti-Aging Beverages
The Wrinkle-Fighting Nescafe 3in1 Collagen Coffee
Trend Themes
1. Anti-aging Beverages - The increasing demand for anti-aging products and beverages creates an opportunity for companies to innovate and develop new wrinkle-fighting and health-promoting drinks.
2. Instant Health Drinks - The popularity of instant coffee drinks with added health benefits is growing, creating an opportunity for companies to develop beverages with specific health claims and cater to health-conscious customers.
3. Functional Ingredients - The use of functional ingredients such as collagen and Kacip Fatimah in beverages is becoming more popular as companies seek to add health benefits and differentiate their products from competitors.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to develop anti-aging and health-promoting drinks that appeal to a growing market of health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can collaborate with the beverage industry to develop and promote products that offer specific health benefits and address the needs of health-conscious customers.
3. Beauty Industry - The beauty industry can partner with beverage companies to develop and market products that provide anti-aging benefits, such as reduced wrinkles and improved skin elasticity, from the inside out.