Marketing

Special Admission Cafes

The Nescafé Taproom Lets Visitors Create Custom Brews on Site

The Nescafé Taproom is a pop-up coffee shop in Toronto's Queen West neighborhood that speaks to Millennials' love of customization, and convenience.

To gain entry into this self-serve cafe, patrons will need to scan a sachet of Nescafé's Sweet and Creamy coffee, which can be acquired from a Nescafé street team handing out samples. Upon entry, customers are able to select a cup with their name intentionally misspelled on it, in order to help themselves to the hot water taps to brew their own perfect cup of coffee.

With comforting and simple decor, the Nescafé Taproom allows visitors to enjoy everything they love about the cafe experience, while getting to fully personalize their beverage.
Similar Ideas
View Full Article