Nereus, a jet-ski style watercraft designed by Mathias Koehler uses the wind to derive hours of fuel-free fun. The craft can travel both above as well as under water. It makes use of foot pedals to steer and a set of pivoting fins at the base, controlled by the hand grips which are activated in the underwater dive. It's much like sailing and jet skiing combined.
Implications - Consumers are attracted to representations of the future from TV and Film; they are eager for new futuristic forms to emerge. Companies should consider breaking the mould and creating new forms that bare a resemblance to the future depicted through popular media to find success.
Submersible Jetski
The Nereus Dives and Carves Through the Wind
Trend Themes
1. Fuel-free Watercraft - Opportunity for companies to develop innovative watercraft that operate without the need for fuel, appealing to eco-conscious consumers.
2. Underwater Travel - Potential for companies to create watercraft that can travel both above and below water, offering a unique and exciting experience for adventure enthusiasts.
3. Hybrid Sailing-jet Skiing - Disruptive innovation opportunity to combine elements of sailing and jet skiing to create a new water sport that appeals to a wider audience.
Industry Implications
1. Recreational Watercraft - Recreational watercraft manufacturers can explore the development of fuel-free and multi-purpose watercraft to attract new customers and differentiate from competitors.
2. Adventure Tourism - Adventure tourism companies can leverage the concept of underwater travel to offer unique and thrilling experiences to travelers seeking new and immersive adventures.
3. Water Sports Equipment - Water sports equipment manufacturers have an opportunity to create innovative hybrid products that combine elements of sailing and jet skiing, catering to the evolving preferences of water sports enthusiasts.