Neon retro signs are tied to "different kinds of nocturnal activities" -- from the cinema and the night club to the bowling alley and a laser game facility. McDonald's France swiftly harnesses this aesthetic to call consumer attention to its late hours of operation. This is not the first time that the fast food chain has advertized its hours, however, this might be its most visually alluring ad yet.
The campaign is realized with the help of advertising agency TBWA. The image simply depicts a nocturnal setting and a neon retro sign that perhaps raises some nostalgic feeling in those perceiving it. McDonald's iconic 'M' has swiftly been included into the narrative and as consumers are familiar with the golden arches, the message of the original neon retro sign becomes eclipsed.
Photo Credits: TBWA
Attention-Captivating Retro Logo Hybrids
McDonald's Merges Its Symbol with Neon Retro Signs
Trend Themes
1. Neon Retro Sign Revival - The use of neon retro signs is experiencing a resurgence in advertising, creating opportunities for brands to captivate consumer attention with nostalgic aesthetics.
2. Visual Allure Marketing - Brands are utilizing visually captivating ads that evoke nostalgic emotions to stand out in a crowded advertising landscape and engage consumers on a deeper level.
3. Incorporating Brand Identity in Aesthetics - By incorporating their brand symbols into retro sign narratives, brands can enhance brand recognition and visibility while leveraging the appeal of nostalgia.
Industry Implications
1. Food and Beverage - Restaurants and fast food chains can leverage the neon retro sign trend to promote their late-night hours and attract customers seeking nocturnal dining options.
2. Advertising and Marketing - Advertising agencies can explore the use of neon retro signs in campaigns to help client brands create visually appealing and attention-grabbing ads.
3. Entertainment and Leisure - Entertainment venues such as cinemas, nightclubs, and bowling alleys can leverage the nostalgic appeal of neon retro signs to attract customers looking for unique experiences.