Topo Chico Hard Seltzer recently joined forces with Neon Cowboys, a fashion tech brand that is renowned for its western-themed glowing apparel and accessories, to launch a neon bolo tie that you can drink from.
"With a seltzer that has as much personality as Topo Chico Hard Seltzer, we needed an equally original way to drink it and that's where the Bolo Chico was born," said Alan Bremerkamp, Marketing Director, Topo Chico Hard Seltzer. "Neon Cowboys have been dream design partners and we're excited to work with them to put this showstopper out into the world, whether it's at music festivals or nights on the town."
Starting October 6, fans over the age of 21 can head online to get their hands on a Bolo Chico for the price of a case of Topo Chico Hard Seltzer, while supplies last. However, fans should act quickly as there will only be 100 Bolo Chicos released.
Reusable Straw Ties
Topo Chico HS X Neon Cowboys Created a Neon Bolo Tie You Can Drink From
Trend Themes
1. Fashion-tech Hybrids - Fashion tech collaborations that merge clothing & accessories with technology and functionality present novel ways of engaging consumers.
2. Novelty Beverage Accessories - Novelty Beverage Accessories such as the Bolo Chico appeal to consumers looking to add an element of playfulness to their drinking experiences
3. Eco-friendly Drinking Culture - Eco-Friendly Drinking Culture is accelerating growth in a market for reusable straws and other environmentally conscious beverage containers
Industry Implications
1. Alcohol Industry - The Alcohol Industry is ripe for disruptive innovation in novelty beverage accessories that offer new and exciting ways for consumers to engage with alcohol
2. Fashion Industry - As consumers demand more fashion-tech hybrids, the Fashion Industry presents an opportunity for entrepreneurial fashion designers to create innovative and functional fashion accessories
3. Sustainability Industry - As the demand for environmentally conscious products expands to new industries, the Sustainability Industry can leverage reusable drinking containers and straws as a new market for growth