The Western University-based Centre for Research and Education on Domestic Violence, Women, and Children has launched a new social media campaign called "Neighbours, Friends and Family" aimed at promoting awareness of domestic abuse and encouraging people to recognize warning signs in others.
The campaign includes a series of short public service announcements designed to help people recognize the warning signs of domestic abuse. According to the Centre, a workplace survey of 8,000 Canadians found that one in three people has experienced domestic violence in their lifetime.
The Centre's academic director, Peter Jaffe, emphasized the importance of talking with suspected abusers and encouraging them to seek help. The campaign aims to encourage open and respectful conversations about the sensitive subject of abuse and to highlight the fact that domestic violence impacts everyone in society.
Anti-Domestic-Violence Campaigns
Neighbours, Friends and Family Offers PSAs for Signs of Abuse
Trend Themes
1. Anti-domestic-violence Awareness - The 'Neighbours, Friends and Family' social media campaign brings attention to the issue of domestic violence and offers tools for recognizing warning signs.
2. Open Dialogue for Abusers - The campaign encourages open and respectful conversations about domestic abuse and encourages abusers to seek help.
3. Multi-platform Public Service Announcements - The use of short public service announcements across various social media platforms is an effective way to spread awareness about domestic violence.
Industry Implications
1. Social Services - Social services can offer counseling and support for survivors of domestic violence and possible abusers.
2. Technology - Technology can be utilized to further spread awareness of anti-domestic violence campaigns through innovative ways such as virtual reality and interactive tools.
3. Advertising and Marketing - Anti-domestic violence campaigns can benefit from the expertise of advertising and marketing professionals to create impactful and effective awareness campaigns.