The 2012 Neighborhood Spring/Summer Collection smashes the competition. The lookbook is featured in Canadian culture and lifestyle publication Inventory Magazine, styled by Stephen Mann and photographed by Neil Bedford. The unison between the fashion line and the creative team works together seamlessly. The imaginative approach to representing the menswear line provides a punkish portrait for the potential buyer.
The models position their faces and bodies smashed against see-through surface. The pressed-up concept can often be construed as amateurish as it is reminiscent of a photocopier prank. Yet, the aesthetics of these photographs are emphasized by the contrasting black and white palette that works to keep the collection looking professional. The impeccable attention to detail leaves the entire collection smudge-free while drawing in the viewer.
Squashed Surreal Editorials
Neil Bedford Photographs the Neighborhood Spring/Summer Collection
Trend Themes
1. Smashed Imagery - Opportunity for brands to create visually striking advertisements and editorials by incorporating smashed or distorted elements.
2. Contrasting Palettes - Potential for brands to experiment with bold color combinations and contrasting palettes to create eye-catching designs.
3. Impeccable Attention to Detail - Opportunity for brands to differentiate themselves by focusing on precise craftsmanship and flawless execution in their products.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to incorporate unconventional and visually striking elements into their collections.
2. Advertising - Opportunity for advertising agencies to create attention-grabbing campaigns by utilizing contrasting palettes and visually striking imagery.
3. Photography - Potential for photographers to experiment with alternative techniques and concepts to capture unique and memorable images.