Mega sport company Adidas has just officially released the 2013 NBA Christmas day games jerseys. The compilation of colorful cut-offs is titled the 'BIG Color.'
The festive uniforms feature each team that will be participating in the joyous occasion. These athletic wear pieces include only the main color of each team. Most regular season jerseys feature color blocking of two or three main colors, while these limited-edition jerseys stray away from that look and have a monochromatic feel. They are simple with a different color used only to highlight lettering and the number and name of each team and player. The brand has released photos of specific jerseys of famous players such as Los Angeles Lakers' Kobe Bryant to garner attention from the public.
The 'BIG Color' uniforms by Adidas combine love for sport and originality in honor of the NBA Christmas day games.
Commemorative Holiday Uniforms
Adidas Pumps Out Jerseys for the NBA Christmas Day Games
Trend Themes
1. Monochromatic Jerseys - The trend of monochromatic jerseys can disrupt traditional uniform designs, offering opportunities for sportswear companies to explore new color schemes.
2. Limited-edition Athletic Wear - The trend of limited-edition athletic wear can create a sense of exclusivity and desirability, presenting opportunities for sportswear companies to release special collections for specific events.
3. Athlete-based Marketing - The trend of marketing based on famous players' names and personalities creates opportunities for sportswear companies to increase brand awareness and appeal to specific groups of fans.
Industry Implications
1. Sportswear - Sportswear companies can take advantage of the monochromatic jersey trend by releasing new designs and experimenting with different color schemes to appeal to customers.
2. Event Marketing - Event marketing companies can partner with sportswear brands to create unique limited-edition collections for specific events, creating a sense of exclusivity and driving sales.
3. Athlete Endorsements - Athlete endorsement companies can collaborate with sportswear brands to tap into the trend of athlete-based marketing and leverage the popularity of famous athletes to increase brand visibility and sales.