Luxury watchmaker Breitling has officially debuted a limited edition version of its popular Navitmer model called the Navitimer B01 Chronograph 'Beverly Hills.' The luxurious new timepiece will be sold exclusively in the brand's Southern California stores, hence the name 'Beverly Hills.'
The new watch features a large 46mm stainless steel case and comes equipped with a striking black mother pearl dial. In addition it features a seven-row Navitimer steel bracelet. The black and silver combination lends the piece a bold yet sophisticated look that is complemented by subtle bright blue accents inside the dial.
Powering the Navitimer B01 Chronograph 'Beverly Hills' is Breitling's in-house B01 automatic movement, which features a 20-hour power reserve and a column-wheel chronograph. For those interested, the new watch is currently available to purchase at Breitling retail locations in San Diego, Beverley Hills, and Century City.
Beverly Hills-Themed Watches
Breitling Unveils the Navitimer B01 Chronograph 'Beverly Hills'
Trend Themes
1. Luxury Limited Editions - Creating limited edition products with unique designs and exclusive distribution offers brands a new way to engage with affluent customers.
2. Hyperlocal Exclusives - Designing products exclusively for a specific city or region can create a strong sense of pride and exclusivity among customers, especially in luxury markets.
3. Bold Color Accents - Incorporating bright and unexpected color accents into otherwise classic designs can attract younger and trendier consumers to luxury brands.
Industry Implications
1. Luxury Watches - Luxury watch brands can attract a wider range of customers and create a stronger brand image by releasing limited edition pieces with unique designs and location-specific themes.
2. Jewelry - Jewelry brands can offer location-specific collections or limited edition pieces to tap into the emotional connection customers have with their home cities and attract tourists looking for exclusive souvenirs.
3. High-end Fashion - Fashion designers can incorporate bold color accents into their collections to appeal to younger, trendier consumers while still maintaining a classic and sophisticated image.