Innovative pop-up stores have been, well, popping up a lot over the last few years, and South Korea-based architecture and design company Urbantainer has created a unique temporary store called Naver App Square.
Naver App Square, created for the South Korean search engine Naver, is actually a shipping container that has been converted into a giant cardboard box. According to PSFK, the designers at Urbantainer combined a metal shipping container with sheets of cardboard so that the end result looks just like a big, open cardboard package. Its exterior even mimics the look of a parcel and features a scannable QR code as well.
Inside, the Naver App Square contains all-cardboard furniture and accents, including tables, chairs, speakers and wine bottles.
Cardboard Box Pop-Up Shops
Naver App Square is a Cool Temporary Store by Urbantainer
Trend Themes
1. Pop-up Box Stores - The trend of creating box-like pop-up shops using unconventional materials such as cardboard re-imagines the traditional retail experience.
2. Sustainable Architecture - The use of eco-friendly materials in construction such as recycled cardboard and shipping containers opens up opportunities for creating eye-catching renders and meeting the rising need for sustainable design.
3. QR Code Integration - Incorporating a scannable QR code into the design of a store or promotional material offers a seamless and convenient way for customers to access information or products.
Industry Implications
1. Retail - Pop-up box stores provide a unique and innovative way for retailers to showcase products at events and in high-trafficked areas.
2. Architecture and Design - The use of sustainable materials and creative design elements offers unique opportunities to architects and designers to create memorable spaces for clients.
3. Marketing and Advertising - QR codes integrated into promotional materials - such as pop-up shops - provide a new way for marketers to engage with customers and measure the effectiveness of campaigns.