For its FW 2020 collection, the Portland-based brand Fresh Cut Flowers is debuting a nature-themed collection.
At the beginning of the summer, the minimal, sustainable clothing company released a collection of sunny, embroidered pieces that were evocative of the season. Pulling a similar move for fall, this line takes its inspiration from its surroundings and offers natural earth tones. The line offers everything one might need to get through the season including hoodies, long-sleeved shirts and tote bags. The pieces arrive in colorways that include white, ash, and dark green. Of course, these items are also offered in the brand's signature vibrant hues of orange.
Text includes "FLOWER ENTHUSIAST," "FLO-R-I-ST," "PACE OF NATURE" and more.
Nature-Inspired Fall Lines
Fresh Cut Flowers' Fw 20 Line is a Nature-Themed Collection
Trend Themes
1. Nature-inspired Fall Lines - There is an opportunity for clothing companies to embrace sustainable fashion and incorporate nature-themed collections inspired by the season.
2. Minimalist Sustainable Clothing - Minimalist and sustainable clothing companies have an opportunity to release earth-toned pieces that showcase the beauty of nature.
3. Evocative Embroidered Pieces - The incorporation of embroidered designs in clothing lines can create unique and eye-catching pieces that are reminiscent of the season.
Industry Implications
1. Clothing and Fashion - Clothing companies can incorporate nature-themed collections and sustainable fashion to appeal to consumers who prioritize environmental consciousness.
2. Retail - Retail stores can provide a platform for sustainable clothing companies to showcase their earth-toned and nature-inspired collections.
3. Digital Marketing - Companies involved in digital marketing can promote the trend of nature-themed fashion lines to reach a wider audience through social media and online advertising.