Nature's Crush Popcorn turns microwaveable popcorn into a savory treat thanks to crushed herbs and spices. The gourmet popcorn products are enhanced with all-natural ingredients like rosemary, lemon pepper, garlic, basil and in the Original 23, a secret recipe of nearly two dozen crushed herbs and spices.
These all-natural microwave popcorn snacks are free from artificial flavors, colors and preservatives, and the products are packaged in PFOA-free popcorn bags. Rather than relying on emulsified powders like most manufacturers, Nature's Crush Popcorn distinguishes itself with fresh, quality herbs and spices.
The newest microwavable popcorn flavor from the brand, Tex-Mex, recently made its debut at the NACS Show earlier this month. This offering shares the taste of a blend of chili, lime and sea salt.
Herbaceous Microwave Popcorn
Nature's Crush Popcorn is Boosted by Real Herbs & Spices
Trend Themes
1. Herb-infused Microwaveable Snacks - Incorporating fresh herbs in microwaveable snacks creates a new line of savory snack possibilities for health-conscious buyers.
2. All-natural Flavor Enhancement - Moving away from artificial enhancements and using natural flavors and ingredients can differentiate a brand and appeal to health and ecological consciousness.
3. Microwaveable Gourmet Snack Options - Expanding microwaveable snack flavors and options to include gourmet options with quality ingredients can disrupt the microwaveable snack industry.
Industry Implications
1. Microwaveable Snack Industry - Using fresh herbs and spices and all-natural ingredients could be a differentiating factor within the industry, appealing to health-conscious and environmentally aware customers.
2. Gourmet Food Industry - Expanding microwaveable snack options with gourmet flavors and quality ingredients provides a potential new market for the gourmet food industry and a way to make microwaveable snacks more upscale.
3. Eco-friendly Packaging Industry - Using PFOA-free popcorn bags and promoting environmentally friendly packaging can appeal to consumers who care about the environment and help differentiate a brand in the snack industry.