The edible oil manufacturer NatureFresh, owned by Cargill India Private Limited, has debuted a new television campaign with the slogan "Badlo Behtar Ke Liye," or "change for the better." The advertising segment explores how active parenting is crucial to a child's daily routine to help them reach their full potential.
NatureFresh hopes to target the community of "active parents" in metropolitan areas between the ages of 30 and 50 with this campaign, helping them raise self-assured, aspirational, and happy children. The campaign also hopes to speak to health-conscious consumers.
"Through our ‘Badlo Behtar Ke Liye’ campaign, we aim to inspire parents to actively participate in their child’s daily life and support their growth and development. We believe that every moment spent with a child is precious, and by being an active parent, one can make a world of difference in their child’s future," commented Subin Sivan, marketing and insights leader at Cargill Food Ingredients.
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Trend Themes
1. Active Parenting - Campaigns promoting active parenting, the involvement of parents in their child's daily routine, can be implemented across various products and services to appeal to health-conscious and aspirational consumers.
2. Community Targeting - Targeting specific communities, such as active parents in metropolitan areas, through advertising campaigns can prove to be a valuable strategy for businesses looking to reach a specific demographic.
3. Health Consciousness - Promoting health-consciousness in advertising campaigns can enhance a company's brand image and appeal to consumers looking for products and services that align with their values and lifestyle choices.
Industry Implications
1. Consumer Goods - Companies in the consumer goods industry can promote active parenting and health-consciousness in their advertising campaigns to target aspirational and health-conscious consumers.
2. Education - Education institutions and services can promote active parenting as a crucial element of a child's growth and development to attract parents looking for schools and programs that prioritize a child's holistic development.
3. Medical Services - Medical services related to child development and growth can enhance their marketing strategies by promoting the importance of active parenting and how it can positively impact a child's future health and wellbeing.