This summer, Starbucks will be serving up natural soda drinks that are made-to-order and contain no preservatives, high-fructose corn syrup or artificial flavors. More and more consumers are becoming highly health-conscious and these sodas offer a much healthier alternative to enjoying a fizzy beverage loaded with sugars and additives.
Along with the drinks comes a new 'Fizzio' carbonation machine that will help baristas handcraft the three new sodas. The natural soda flavors were tested last year and include Golden Ginger Ale, Spiced Root Beer and Lemon Ale, which are offered for more or less the same price that you'd pay for an Italian soda.
Starbucks' three Handcrafted Sodas will be available at stores across the Sun Belt in the US, in addition to a few locations in Singapore, South Korea, and China.
Natural Summer Sodas
Starbucks is Adding Three Natural Soda Drinks to Its Summer Menu
Trend Themes
1. Natural Soda Drinks - There is an opportunity for creating and promoting natural soda drinks that are made-to-order and contain no preservatives, high-fructose corn syrup or artificial flavors.
2. Health-conscious Consumers - There is a disruptive innovation opportunity in catering to the increasing number of health-conscious consumers who are seeking healthier alternatives to sugary and artificially flavored beverages.
3. 'fizzio' Carbonation Machine - There is potential for developing and marketing carbonation machines like Starbucks' 'Fizzio' machine that allow baristas to handcraft natural sodas.
Industry Implications
1. Restaurant Industry - There is an opportunity for restaurants to offer natural soda drinks as a healthier alternative to traditional sodas, catering to health-conscious consumers.
2. Beverage Industry - The beverage industry could capitalize on the trend of natural sodas by developing and selling their own line of natural, preservative-free soda drinks.
3. Kitchen Appliance Industry - There is an opportunity for the kitchen appliance industry to create and sell carbonation machines like the 'Fizzio' machine, catering to the demand for homemade natural sodas.