The Natural Selection Denim 2013 collection is crisp, clean-lined and charismatic. The label went for a relaxed lookbook feel with a handsome bearded male model and a casual white-washed setting. The vibe is raw, the clothing is simplified and the aesthetic is impeccable.
Now-a-days hipsters are constantly attempting to reinvent themselves and make their looks appear carefree with a lot of thought. Natural Selection Denim cuts out the extensive preparation process and presents a series of looks that are basic and easy to mix up and coordinate. A stonewashed denim jacket from the collection can easily be thrown together with a pair of slacks, jeans and buttoned-up or not to create a differing look.
The Natural Selection Denim 2013 lookbook is lovely, languorous and focuses on fit, fabrication and finishing techniques.
Languorous Denim Lookbooks
The Natural Selection Denim 2013 Collection is Relaxed
Trend Themes
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Relaxed Lookbooks — Opportunity to create lookbooks that showcase relaxed and effortless styles for a laid-back aesthetic.
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Simplified Clothing — Opportunity to offer basic and easy-to-mix clothing options that cater to the needs of hipsters seeking a carefree look.
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Impeccable Aesthetic — Opportunity to create collections that prioritize fit, fabrication, and finishing techniques for an impeccable overall aesthetic.
Industry Implications
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Fashion — Disruptive innovation opportunities in the fashion industry by focusing on relaxed lookbooks and simplified clothing options.
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Retail — Opportunity for retailers to curate collections that offer basic and easy-to-mix clothing options for customers looking for a carefree style.
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Photography — Disruptive innovation opportunities in photography by capturing the laid-back aesthetic of relaxed lookbooks with a focus on fit, fabrication, and finishing techniques.