Natural Light, which is owned by Anheuser-Bush Inbev, is now offering free beer to people who are turning 21. Consumers who reach legal drinking age are able to submit pictures of their receipt to the company website, and following that they will receive a rebate.
Natural Light is also requesting consumers to share photos of their 21st birthday on social media, using the #NattyBDay hashtag. On the 21st day of each month, the company will also post the photos that consumers shared to the Natural Light social media accounts.
Rebating customers who purchase Natural Light beer for their 21st birthday could entice younger consumers to purchase the product. Additionally sharing photos to social media will showcase others purchasing products from the brand.
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
Trend Themes
1. Rebate Promotions - Promoting rebate offers for specific milestones, such as 21st birthdays, can attract new customers and increase brand loyalty.
2. Social Media Marketing - Encouraging consumers to share photos on social media using a branded hashtag can generate user-generated content and increase brand visibility.
3. Targeting Younger Consumers - Offering incentives tailored towards younger consumers, like free beer for 21st birthdays, can capture their attention and create long-term brand relationships.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can implement rebate promotions and leverage social media to engage with younger consumers and boost sales.
2. Marketing and Advertising - Marketing and advertising agencies can develop strategies that combine rebate promotions and social media marketing to reach and influence younger target audiences.
3. Consumer Goods - Consumer goods companies can explore targeted promotions, like freebies for milestone birthdays, to attract younger customers and generate positive brand experiences.