Trippin is one of the leading online platforms in the UK, centered around creativity, travel, and culture -- now it presents the Natural Highs: An Immersive Trip in Nature campaign alongside Japanese footwear imprint Merrell 1TRL. The capsule is designed for the Spring/Summer 2023 season and features a collective of Trippin's closest creatives to explore the outdoors and connect with nature.
The group spent a day outdoors in one of the largest outdoor landmarks in Essex -- there, they engaged with their own senses while camping. Whilst doing all of this, the group was also wearing the latest collection. There is a plethora of footwear including the "Hydro Moc AT Cage, SS Bootie, SS Bootie Mid, and the Hut Moc Packable." The apparel from the range was also used for many activities including sound mindfulness, forest bathing, and more.
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Trend Themes
1. Nature-inspired Collaborative Capsules - The trend of collaborating with influencers and brands to create nature-inspired capsule collections.
2. Outdoor Immersive Experiences - The trend of incorporating immersive outdoor experiences into branding campaigns and product launches.
3. Sustainable Outdoor Gear - The trend of creating sustainable and eco-friendly outdoor gear for consumers who prioritize environmental responsibility.
Industry Implications
1. Fashion and Apparel Industry - The fashion and apparel industry can leverage the trend of nature-inspired collaborative capsules to create unique product lines and reach new audiences.
2. Travel and Tourism Industry - The travel and tourism industry can incorporate immersive outdoor experiences into travel packages and attract adventurers.
3. Outdoor Recreation Industry - The outdoor recreation industry can focus on designing sustainable and eco-friendly gear that aligns with consumers' environmental values.